LES100 Training Course

This is the introductory course in the Licensing Executives Society’s Intellectual Asset Management Series and it is designed for those who are relatively new to licensing.

It is specifically aimed at:

• Those who are considering a career in licensing and technology transfer,
• Lawyers and Patent and Trade Mark Attorneys looking for greater familiarity with the business of IP licensing,
• SMEs who require an introduction to licensing,
• Entrepreneurs who need to understand the value of their IP,
• Professors of entrepreneurship and
• Students interested in learning the basics of Intellectual Property (IP) and how to commercialise IP through licensing.

• Module 1: Introduction & IP Basics: This Module introduces, defines and gives examples of the different types of IP including patents, trademarks, copyright, designs and trade secrets in the context of commercialisation.
• Module 2: Basics of IP Commercialisation & Licensing: Introduction to Licensing, including reasons for licensing, description of licensing agreements, infringement, competition law, and relationship-building.
• Module 3: Determining Reasonable Licence Fees & Royalty Rates: This Module talks about risks and rewards, different valuation methods (Market, Financial, Cost) and their pros and cons, together with royalty structures.
• Module 4: Managing Risks: Identify the different kinds of risk and how to manage them, i.e. confidentiality, infringement, liability, collection of royalties and other fees.
• Module 5: Licensing Game: Students put into practice what they have learned by dividing into licensee and licensor teams that then discuss and negotiate terms on a licensing case study. At the end of the sessions all teams report their results and reasoning.