Date: February 28, 2019

Time: 17:30-19:00

Location: Womble Bond Dickinson (4 More London Riverside, Greater London, SE1 2AU)

London

Speaker: Lia Young, Caterpillar UK

Have you ever wondered about the opportunities and challenges arising in protecting a major global brand? Caterpillar ® is a major US based diversified company with 2017 revenues in excess of $45 billion. With a large licensee division and significant IP portfolio, join us for a talk about the Cat ® brand and how the in house trademark team support the protection of a brand valued at $5 billion by Interbrand ®.

Lia Young is Senior Corporate Counsel and leads Caterpillar’s trademark efforts in Europe, Russia and the Middle East. She is a solicitor and chartered trade mark attorney and based in Peterborough at one of Caterpillar’s engine facilities she has worked at Caterpillar for over 20 years.